What importance does brand play in choosing a franchise?

One of the biggest advantages to buying a franchise is springboarding into an established brand. However, it is often true that the bigger the brand, the more expensive the franchise becomes. So, what if you don’t want to or can’t afford to buy a very established franchise?

The advantage of an established brand is customer trust, confidence and supplier integrity. If the franchise you are considering is not yet well-known, you can look at how the franchise operates and whether there are any strategic partnerships that can offer a similar advantage.

A good example of this is the Waves car wash company, which was set up to offer Tesco customers a hand car wash while they shop in the supermarket. Franchisees work from Tesco car parks and use marketing literature and signage that features the Tesco logo. So, although the Waves brand is still largely unknown, the client relationship with Tesco offers you brand power that you would rarely find elsewhere.

Waves recruitment is done exclusively through http://www.gilmoreconsultancy.com/.

ORCA Franchise Launch offers part time start

One of the questions that we are asked on a regular basis is there something that I can start part time and build before I leave the security of full time employment.

The launch of the ORCA franchise could be an excellent opportunity to start at your own pace.

The ORCA franchise has been developed to enable Franchisees to train and work at their own pace, be it on a full or part time basis. The online training programme is a leader in the franchise field and has been specifically designed to accomodate 'learning from home'. The market potential for ORCA's services is immense, and Franchisees really can work at their own pace to build their business

http://www.orca-franchise.co.uk/